This city isn’t what outsiders think. Lincoln has always had the reputation of being a sleepy Midwest city. Not much happens. Nice enough, sure, but not the type of place people think about living — especially young people. We’ve just never really been the place people dream about.
But that’s about to change. It’s time to change perceptions.
Exciting things are happening in our city. Big things. Our spirit has a renewed sense of energy and there’s enthusiasm in our collective voice. You can feel it in the streets, see it on the skyline, hear it in the ideas of our young entrepreneurs and creative class. This might be a quiet, laid-back city, but it’s buzzing with a flourishing economy and a rich, vibrant culture.
Be young. Have a booming career. Raise a family. You can do it all here. And it all just keeps getting better.
We’ve become the crossroads of blue skies and bustling progress — the sweet spot of balanced living. It feels good to be here, to be a part of it. Life is right in Lincoln.