Insights

Oct 25 2018
By Joseph Knecht in Insights

We all know that your website is an important part of your marketing arsenal. But there is another digital marketing tool that is often overlooked. A landing page is a standalone web page, created specifically for the purpose of a campaign to highlight specific deals, events, or limited time offers. Read more about why these elements of your digital presence is important and how Proteus can help get you there. 

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Sep 24 2018
By Joseph Knecht in Insights

Customers today are research prone. Before making a purchase decision, we like to explore our options; either pick the best price or pick the best product for us. In the time it takes for a potential customer to leave your site and find the information they need, you may have lost that customer. Application Programming Interfaces (APIs) are vital tools that allow integrations of real-time data directly on your website. This information can be used to increase both conversion rates and customer loyalty.

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Sep 18 2018
By Joseph Knecht in Insights

Personalization and the impact it plays on sales and marketing has been discussed at some level for a couple of years.  Yet according to McKinsey’s article in March of 2017, 90% of retailers say personalization is a top priority yet only 15% believe they are doing a good job at it.

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Aug 28 2018
By Joseph Knecht in Insights

The top priority of most marketers and organizations is to connect at a deeper level with their customer. Not for only brand loyalty or repeat purchases, but to get in and stay in the game all together. Enter the PEP solution. PEP to ProteusEngage stands for Prospect Engagement Platform (PEP).

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Aug 3 2018
By Joseph Knecht in Insights

Great overview of how ProteusEngage is helping companies with dealers/resellers or channel partners to drive sales through personalized prospect experiences.

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Jul 27 2018
By Joseph Knecht in Insights

Great infographic on how personlization and digital engagement is helping businesses drive sales. 

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Jul 17 2018
By Joseph Knecht in Insights

The results are in and we have consensus. 98% of marketers overwhelmingly agree that personalization helps advance customer relationships and 87% report a measurable lift from their personalization efforts.Unfortunately the real life true application of personalization is a tougher nut to crack.

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Jul 13 2018
By Joseph Knecht in Insights

I know every person in sales takes their work, their cause, and their results incredibly personal. This post is not to inform you what you already know, but rather to share a different application of the word "personal," and why it matters more than ever in Customer Life Cycle.

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