Insights

Sep 18 2018
By Joseph Knecht in Insights

Personalization and the impact it plays on sales and marketing has been discussed at some level for a couple of years.  Yet according to McKinsey’s article in March of 2017, 90% of retailers say personalization is a top priority yet only 15% believe they are doing a good job at it.

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Aug 28 2018
By Joseph Knecht in Insights

The top priority of most marketers and organizations is to connect at a deeper level with their customer. Not for only brand loyalty or repeat purchases, but to get in and stay in the game all together. Enter the PEP solution. PEP to ProteusEngage stands for Prospect Engagement Platform (PEP).

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Aug 3 2018
By Joseph Knecht in Insights

Great overview of how ProteusEngage is helping companies with dealers/resellers or channel partners to drive sales through personalized prospect experiences.

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Jul 27 2018
By Joseph Knecht in Insights

Great infographic on how personlization and digital engagement is helping businesses drive sales. 

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Jul 17 2018
By Joseph Knecht in Insights

The results are in and we have consensus. 98% of marketers overwhelmingly agree that personalization helps advance customer relationships and 87% report a measurable lift from their personalization efforts.Unfortunately the real life true application of personalization is a tougher nut to crack.

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Jul 13 2018
By Joseph Knecht in Insights

I know every person in sales takes their work, their cause, and their results incredibly personal. This post is not to inform you what you already know, but rather to share a different application of the word "personal," and why it matters more than ever in Customer Life Cycle.

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Jul 11 2018
By Joseph Knecht in Insights

Often times in organizations their seems to be this internal tug of war between sales and marketing. The lifecycle of a client journey used to begin with Marketing. Driving interest through content or producing content for sales to use in engaging clients and then the hand off commences. Marketing’s work is done, its turned over to sales.

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Jul 9 2018
By Joseph Knecht in Insights

There are tons of digital products out there today for top of the funnel activities. We’ve been approached by several of our customers and partners with a problem that occurs later in the sales process - one that greatly affects revenue.

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