Insights

Dec 17 2018
By Joseph Knecht in Insights

We have been writing over that past several blogs about the need for a personalization strategy to engage with your customers through their unique buying journey. Now, this may not matter if you are selling a direct to consumer, low priced, commoditized product through only say an eComm site. But for many B2B organizations, they battle several other challenges.

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Nov 27 2018
By Joseph Knecht in Insights

ProteusEngage PCP (Prospect Conversion Platform) brings sales and marketing together to allow you to easily create and manage targeted/relevant customer-centric portals. This helps your sales and account teams nurture, close and develop clients.

But no two industries are the same. Proteus worked with innovative leaders in the following industries to research, validate and deploy vertical specific ProteusEngage solutions to drive value. Discover what industries we are currently advancing. 

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Oct 25 2018
By Joseph Knecht in Insights

We all know that your website is an important part of your marketing arsenal. But there is another digital marketing tool that is often overlooked. A landing page is a standalone web page, created specifically for the purpose of a campaign to highlight specific deals, events, or limited time offers. Read more about why these elements of your digital presence is important and how Proteus can help get you there. 

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Sep 24 2018
By Joseph Knecht in Insights

Customers today are research prone. Before making a purchase decision, we like to explore our options; either pick the best price or pick the best product for us. In the time it takes for a potential customer to leave your site and find the information they need, you may have lost that customer. Application Programming Interfaces (APIs) are vital tools that allow integrations of real-time data directly on your website. This information can be used to increase both conversion rates and customer loyalty.

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Sep 18 2018
By Joseph Knecht in Insights

Personalization and the impact it plays on sales and marketing has been discussed at some level for a couple of years.  Yet according to McKinsey’s article in March of 2017, 90% of retailers say personalization is a top priority yet only 15% believe they are doing a good job at it.

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Aug 28 2018
By Joseph Knecht in Insights

The top priority of most marketers and organizations is to connect at a deeper level with their customer. Not for only brand loyalty or repeat purchases, but to get in and stay in the game all together. Enter the PEP solution. PEP to ProteusEngage stands for Prospect Engagement Platform (PEP).

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Aug 3 2018
By Joseph Knecht in Insights

Great overview of how ProteusEngage is helping companies with dealers/resellers or channel partners to drive sales through personalized prospect experiences.

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Jul 27 2018
By Joseph Knecht in Insights

Great infographic on how personlization and digital engagement is helping businesses drive sales. 

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