Jul 27 2018
By Joseph Knecht in Insights

Great infographic on how personalization and digital engagement is helping businesses drive sales. This is just one success driver for Sales Enablement.

Read More
Jul 17 2018
By Joseph Knecht in Insights

The results are in and we have consensus. 98% of marketers overwhelmingly agree that personalization helps advance customer relationships and 87% report a measurable lift from their personalization efforts. Unfortunately, the real-life true application of personalization is a tougher nut to crack.

Read More
Jul 13 2018
By Joseph Knecht in Insights

I know every person in sales takes their work, their cause, and their results incredibly personal. This post is not to inform you what you already know, but rather to share a different application of the word "personal," and why it matters more than ever in the Customer Life Cycle.

Read More
Jul 11 2018
By Joseph Knecht in Insights

Often times in organizations their seems to be this internal tug of war between sales and marketing. The lifecycle of a client journey used to begin with Marketing. Driving interest through content or producing content for sales to use in engaging clients and then the hand off commences. Marketing’s work is done, its turned over to sales.

Read More
Jul 9 2018
By Joseph Knecht in Insights

There are tons of digital products out there today for top of the funnel activities. We’ve been approached by several of our customers and partners with a problem that occurs later in the sales process - one that greatly affects revenue.

Read More