Insights from Proteus
Research, Findings, Best Practices, and Humor
It’s important to validate a business idea. It lowers your risk and helps iron out some of the finer details of the business plan. You can find specifics on the pros of idea validation here and here. But who should you go to first? The obvious answer: friends and family, right?
There are benefits to approaching your mom, dad and friends with a business idea. They’re easy to contact and they’ll give you the time of day...hopefully. But their perspective may be massively skewed, and they probably lack valuable industry knowledge. They know you and like you, or at least they should. They want you to succeed and will tell you that you’re going to, even if you aren’t.
You want and NEED to validate with people you don’t know. People that are running the race you want to run. These people will tell it like it is, and that’s valuable. If you aren’t hitting a pain-point, they won’t be interested. If your product has flaws, they’ll tell you about it. If you’re doing it right, but it can be done better, they’ll tell you why. And sometimes how.
These are the insights that you need to create the best business. The business that will be easily adopted and grow rapidly. Even though you may not always like what they say, these are the people that will keep you in the race.