How to Optimize the SaaS Sales Funnel

Mar 20 2015
By Joseph Knecht in Insights

A statistical analysis from Tomasz Tunguz at Redpoint Ventures. He examines the costs savings a firm can achieve through optimization at certain levels of the SaaS Sales Funnel.

The article can be found here

By separating the funnel into 4 levels, Tunguz outlines how improving prospecting and lead generation processes at the top of the funnel saves on overall customer aquisition costs. The levels are defined as follows: 

  • Prospects
  • Leads
  • Opportunities
  • Customers
Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of entrepreneurship, digital transformation, and web product commercialization.