Insights from Proteus
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A statistical analysis from Tomasz Tunguz at Redpoint Ventures. He examines the costs savings a firm can achieve through optimization at certain levels of the SaaS Sales Funnel.
The article can be found here
By separating the funnel into 4 levels, Tunguz outlines how improving prospecting and lead generation processes at the top of the funnel saves on overall customer aquisition costs. The levels are defined as follows: