How to Optimize the SaaS Sales Funnel

Mar 20 2015
By Joseph Knecht in Insights

A statistical analysis from Tomasz Tunguz at Redpoint Ventures. He examines the costs savings a firm can achieve through optimization at certain levels of the SaaS Sales Funnel.

The article can be found here

By separating the funnel into 4 levels, Tunguz outlines how improving prospecting and lead generation processes at the top of the funnel saves on overall customer aquisition costs. The levels are defined as follows: 

  • Prospects
  • Leads
  • Opportunities
  • Customers
Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of buyer enablement, sales, entrepreneurship, and digital transformation. You can also folow him at - an advocate for b2b buyers around the world.

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