4 Free Tools Every Start-up Should Use

Apr 27 2015
By Joseph Knecht in Insights

While going through some old articles the other day, I stumbled across one that caught my attention again. This article by Jared O’Toole outlines 21 great FREE tools that can help startups blast off. Jared has compiled an awesome list, but we’d like to highlight a few of the more powerful but little known members of the list, and add one of our own.


Help a Reporter Out - a great way to showcase your industry expertise and get good PR in the process. Look for a reporter asking a question related to your field, answer it as best you can, and you may be a featured quote or addition to their story. PRO tip: Be nice to the reporter and include just enough information - don’t over do it. They are on a deadline, too, and want to just cut to the meat of the info.  Our experience is they will follow-up if they desire more details.


Hootsuite is a great tool for any-sized business that operates social media accounts. It helps to automate and seamlessly connect multiple social media platforms under one company umbrella. Collaborate with other members of the team to maintain a powerful social media presence that’s constantly up to date. PRO tip: Snag an RSS feed from your favorite site and use Hootsuite to auto-repost those updates IF it helps strengthen your brand.


Don’t automatically assume you have to use QuickBooks. Wave is a FREE accounting/invoicing service for small businesses. It’s an awesome tool to help startups be able to successfully keep track of finances while maintaining a professional invoicing system. They even offer free email support. PRO tip: Schedule time AT LEAST once a month to reconcile your auto-imported accounts.

Bonus: Calendly

Calendly is a scheduling tool that connects seamlessly to your Google calendar. It automatically syncs any existing events and blocks off those times. The application then spits out a link that your customers/contacts can click on to schedule a meeting or call. This tool eliminates TONS of back and forth when trying to find a time that works for both parties. PRO tip: Add a line to your e-mail signature that includes your personal Calendly URL so people can easily schedule a meeting OR so you can easily copy and paste it into the message of your e-mail instead of having to remember the address or search for the bookmark.

What are your favorite, free tools that didn’t make the essential start-up list?

Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of buyer enablement, sales, entrepreneurship, and digital transformation. You can also folow him at www.buyerx.co - an advocate for b2b buyers around the world.

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