Insights from Proteus
Research, Findings, Best Practices, and Humor
Joseph Knecht came to Nebraska from New York 20 years ago to pursue an advanced degree. He met some like-minded people, got involved with a startup and never left.
Today, Knecht and his partners head a successful Lincoln-based venture creation company called VentureTech. The company rapidly validates, builds and launches high-growth, business-to-business-targeted software as a service to businesses.
“The ecosystem of the B2B buying process is changing dramatically,” Knecht said. “Today a startup with two people can sell software to a hospital. A product idea can be sold before it’s even built.”