What's your Why? - Do you need a Content Management System...

Jun 6 2017
By Joseph Knecht in Insights

For everyone who is involved in setting up a website, you might wonder how you’ll be able to manage all the data that flows through the site. In the past, businesses were required to upload separate pages to a server in order for the website. This process was slow and did not allow for several pieces of data to be moved simultaneously.  Content Management Software (CMS) allows users with different levels of expertise to add, modify or remove content from a website easily and efficiently.

If you are having trouble controlling your website’s data, consider updating to CMS. Several reasons to support this change are listed below.

Multiple editors - Spread the work - businesses can allow multiple users to have website access. You can also customize the different elements without giving access to the entire site editing process.

Robust Design Templates - instead of “reinventing the wheel,” CMS allows creation of templates. These can help create consistency throughout the website with specific layout settings and content spacing. This is ever more important now with multiple device types like desktop, tablet, and mobile versions.

Governance/Legal - Features can be customized to include an editorial process within the management system. The workflow can be controlled to ensure important information is reviewed by administrators, managers, legal, or compliance before being published to the site.

Targeted Visitor Content - The content organization is separate from the design aspects of a website. This creates a more efficient process by narrowing the focus towards customer growth and retention. Allowing you as a marketer to target content to user experiences.

Global updates and changes - CMS makes it easy to change an element to reflect across the entire website without having to manually edit each page. For elements that update often, such as contact information, logos or images, these can be quickly polished to reflect a business's goal.

Ease of use - There is no coding skills necessary in running a CMS tool. Updates can be applied faster and by a number of different non-technical  users.

Security -   A CMS can create a stronger site that is less vulnerable to hackers. It creates an additional barrier between unwanted individuals that wish to oversee or derail your webpage.

Analytics - Any business would benefit from knowing how its customers are responding to its brand, product or overall message. A CMS can not only track your performance, but allow you to combine statistics from third-party tools.

There are many reasons that the integration of a CMS tool can help your website. When it comes to speed, convenience and accuracy, it is an extremely popular way to leverage your business and improve data organization.

Source: https://www.percussion.com/blog/2015/March/why-should-you-use-a-content-management-system-for-your-website.html

Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of buyer enablement, sales, entrepreneurship, and digital transformation.

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