What is Digital Transformation?

Jun 14 2017
By Joseph Knecht in Insights

You’d have to live under a rock to not notice innovation these days almost always has something to do with technology. To compete successfully, companies need to use technology to substantially change the way they do business. The shorthand for this is “digital transformation,” and it’s not going away soon.

In fact, digital transformation is fast becoming a driving factor for nearly every business.

Digital Transformation Deconstructed

So, what exactly does digital transformation look like? You’ll find all kinds of approaches out there.

At Proteus, we tend to split digital transformation into the resources needed: people, process and platform. In our own company, we call this the Proteus “3Ps”, but our customers can use this approach, too. Let me explain.

Digital Transformation: People

Nothing comes of products and services without people. If there isn’t a burning need real people (customers) have that’s being fulfilled by skilled people (team members) in your organization, your product/service probably won’t survive long. No joke.

Externally, digital transformation requires crunching information about the people who are or could be your customers, so you can successfully modify products/services. But maybe you also need to provide a digital community where customers can reach out informally to each other and/or your reps. Customer portals and web applications are some of the many ways for companies to fulfill customer expectations and improve digital experiences.

Internally, digital transformation requires supporting the people who make decisions about your company based on customer needs. Decision makers might be looking at crowd sourcing to uncover new product features or full industry analysis to figure out next steps in the market. To achieve successful digital transformation, you also have to provide technology supporting those who implement leaders’ decisions -- in other words, help team members do their jobs faster and better. That’s where processes and your digital platform come in.

Digital Transformation: Processes

To accomplish successful digital transformation, once decisions are made, you have to pull the trigger to turn ideas into reality. How can you use technology to establish processes that standardize and streamline the work?

If you’re going to make changes in product, you need to consider a two-phase process that begins with design/validation and ends with implementation. At Proteus, we provide expert assistance and many years of experience in this area.

In some cases, digital transformation means automation, which is one of the first things people think of when we say “technology” and “process” in the same sentence. But it’s more than that.

Digital transformation goes deep to improve existing processes, such as automatically organizing information to prevent mistakes. Or providing collaboration tools. Or helping leaders better plan activity across the enterprise.

Digital Transformation: Platform

There’s no sense reinventing technology every time a company needs to innovate products or processes. Too many companies waste time trying to cobble together technology pieces or shoehorn operations into a one-size-fits-all package.

To support our customers’ need for innovation, we developed Proteus cloud-based software specifically so it can easily be morphed to make any innovation opportunity a reality. All the tools smoothly integrate into a custom, interconnected PaaS platform.

One company might use the software’s analytic capabilities to understand customers better. Another might build efficiencies by replacing time consuming face-to-face meetings with customer-driven digital interactions. Or tie together multiple channels into one dashboard.

Ultimately, digital transformation simply means using technology to make your business better—whatever that means to you, your employees and your customers. Now that you know, how do you believe technology could be used to digitally transform your business?

Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of entrepreneurship, digital transformation, and web product commercialization.

Schedule a Discovery Call

Grab a Time