Insights from Proteus
Research, Findings, Best Practices, and Humor
By now you’ve probably read several of our blogs on the emergence of personalization for customer journeys. The critical nature is being driven by the customers themselves as they are dictating to us, by their purchases and brand engagement, how they want to be nurtured through their buying journey. We’ve learned and heard for years to “always listen to your client”. Is this the time we are going to ignore that sage advice? Not a chance.
So what do we do? Enter the PEP solution. PEP to ProteusEngage stands for Prospect Engagement Platform (PEP). So what is that and why does it matter? According to multiple sources we’ve noted in previous blog posts, the top priority of most marketers and organizations is to connect at a deeper level with their customer. Not for only brand loyalty or repeat purchases, but to get in and stay in the game all together. This is not an option in the new world. Personalization is paramount.
While there are multiple tools, resources, and strategies to create top of funnel lead flow, once leads are converted from suspects to prospects the game is on. This is the space ProteusEngage thrives, in taking prospects from qualified to closed faster, through multiple decision makers, in complex and long sales cycles, and at deeper purchase levels. Engaging prospects is not a one size fits all approach. Each organization has different archetypes of prospects, whose journeys are different, who require different engagement types, tools, and frequencies to connect.
Flying blind on establishing a personalization approach in your organization, would be an utter waste of time, energy, and resources. A platform to handle this task must provide real time analytics to react to signals customers make so collateral can be deployed and measured for affect. Utilizing this information needs to be deployed at scale with little effort or risk of fragmented or contradictory messaging. Said another way, get the right stuff to the right customers and the right times.
There is a reason why 90% of organizations say personalization is a top priority but only 15% are good at it according to McKinsey or take a look at more stats on our infographic. ProteusEngage is a resource to assist you, contact us at email@example.com or select a time to chat by hitting the button below.