Make Your Website a One Stop Shop with API

Sep 24 2018
By Joseph Knecht in Insights

Customers today are research prone. Before making a purchase decision, we like to explore our options; either pick the best price or pick the best product for us. This social norm has contributed to the popularity of Google and Amazon reviews. In the time it takes for a potential customer to leave your site and find the information they need, you may have lost a customer.

Application Programming Interfaces (APIs) are vital tools that allow allow the capabilities of one computer program to be used by another. These integrations of real-time data can be used to increase both conversion rates and customer loyalty.

For example, a local business may have several locations listed on their website. A Geo-location API would use Google Maps to pinpoint that businesses multiple locations using your browser position, real-time street views, and traffic routes for potential customers to find the most convenient place straight from your website. 

In essence, API is the way that your website server communicates with other remote servers (like Google). Proteus offers the ability to add APIs to its applications and tools so those who visit your website can use the convenient functionalities of other, big whale web services like Facebook, Google, or Salesforce.

Applying an API to your own website or application will allow those who visit your site to complete tasks via other third-party servers without having to leave your website.

Some of the most popular third party APIs include:

  • Using Google Calendar for customers to schedule appointments on your site and duplicate the event for their own calendar.
  • Using Amazon to integrate customer reviews on your site for your products.
  • Using PayPal so your customers can pay easily online through your site.
  • Using Facebook login credentials to create an account on your site.
  • Using Twitter to automatically post materials from your site to your Twitter page.

This convenience not only keeps visitors on your site longer, it also creates the “one stop shop” appeal that keeps customers coming back.

But API’s are not just benefits for your customers, they are also a benefit for your employees. Some Proteus clients utilize a CRM in order to keep track of their clients, products, and orders. Proteus has implemented an API to feed data from their website directly to the CRM. This has saved their team a huge amount of tedious data entry work that comes with the everyday client workflow.

APIs unlock innovation in digital service ecosystems. Therefore, allowing the smaller, disruptive companies to share their offerings with a wider audience.

Thinking about incorporating APIs into your website or product? Contact Proteus to learn more about APIs and how we make them work for you.

Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of buyer enablement, sales, entrepreneurship, and digital transformation.

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