In this episode of Candid with Knecht - Join Joey Knecht CEO of Proteus as we candidly discuss some of the strategic challenges of complex B2B sales environment that has dramatically changed.

Today, Joseph spoke with Doug Evans, VP of Sales at SDS/2 regarding why empathy in sales is so important, especially in business today. Doug explains how his customers are reacting and what he is doing to create empathy, help when he can, and build relationships in this changing landscape. 


Q: If you had a motto or tagline for yourself, what would it be?
A: "Live in vision, not in circumstance.

Q: How are your customers reacting? How are you communicating to them and letting them know you are there for them?
A: There are two companies that come out of this. One that goes to cost-cutting and reducing investment, and the other goes to how can I support my customer. We want to be the company supporting the customer. 

Getting to know Doug Evans, VP of Sales at SDS/2

  1. Of the 10 original Care Bears, which is your favorite and why?
    A: Champ Bear
  2. Are you a water or mountain type of person?
    A: Water
  3. Fun fact/hidden talent that few know about you?
    A: "I do a lot of yoga, despite me being a cowboy boot, cowboy hat wearing, guy in the steel industry."
  4. What tagline or motto would best describe you?
    A: "Live in vision, not in circumstance."
Joseph Knecht
Post by Joseph Knecht

Joseph Knecht is the CEO at Proteus and loves to cover the topics of buyer enablement, sales, entrepreneurship, and digital transformation. 

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