Insights

Dec 17 2018
By Joseph Knecht in Insights

We have been writing over that past several blogs about the need for a buyer side sales enablement strategy to engage with your customers through their unique buying journey. Now, this may not matter if you are selling a direct to consumer, low priced, commoditized product through only say an eComm site. But for many B2B organizations, they battle several other challenges.

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Nov 27 2018
By Joseph Knecht in Insights

ProteusEngage brings sales and marketing together to allow you to easily create and manage targeted/relevant customer-centric portals that engage each buyer through their unique purchasing journey. This helps your sales and account teams close and develop more clients, faster.

While no two industries are the same, when it comes to sales the similarity of challenges is very consistent. Proteus has worked with innovative leaders in all kinds of industries to research, validate and deploy vertical specific ProteusEngage solutions to drive value across the board. Here are just a few examples:

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Aug 3 2018
By Joseph Knecht in Insights

Great overview of how ProteusEngage is helping companies with dealers/resellers or channel partners to drive sales enablement through personalized buyer experiences.

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Jul 27 2018
By Joseph Knecht in Insights

Great infographic on how personalization and digital engagement is helping businesses drive sales. This is just one success driver for Sales Enablement.

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Jul 17 2018
By Joseph Knecht in Insights

The results are in and we have consensus. 98% of marketers overwhelmingly agree that personalization helps advance customer relationships and 87% report a measurable lift from their personalization efforts. Unfortunately, the real-life true application of personalization is a tougher nut to crack.

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Jul 13 2018
By Joseph Knecht in Insights

I know every person in sales takes their work, their cause, and their results incredibly personal. This post is not to inform you what you already know, but rather to share a different application of the word "personal," and why it matters more than ever in the Customer Life Cycle.

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Jul 11 2018
By Joseph Knecht in Insights

Often times in organizations their seems to be this internal tug of war between sales and marketing. The lifecycle of a client journey used to begin with Marketing. Driving interest through content or producing content for sales to use in engaging clients and then the hand off commences. Marketing’s work is done, its turned over to sales.

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Jul 9 2018
By Joseph Knecht in Insights

There are tons of digital products out there today for top of the funnel activities. We’ve been approached by several of our customers and partners with a problem that occurs later in the sales process - one that greatly affects revenue.

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