The results are in and we have consensus. 98% of marketers overwhelmingly agree that personalization helps advance customer relationships and 87% report a measurable lift from their personalization efforts. Unfortunately, the real-life true application of personalization is a tougher nut to crack.

Read More

I know every person in sales takes their work, their cause, and their results incredibly personal. This post is not to inform you what you already know, but rather to share a different application of the word "personal," and why it matters more than ever in the Customer Life Cycle.

Read More

Often times in organizations their seems to be this internal tug of war between sales and marketing. The lifecycle of a client journey used to begin with Marketing. Driving interest through content or producing content for sales to use in engaging clients and then the hand off commences. Marketing’s work is done, its turned over to sales.

Read More

There are tons of digital products out there today for top of the funnel activities. We’ve been approached by several of our customers and partners with a problem that occurs later in the sales process - one that greatly affects revenue.

Read More

If there’s one thing customers hate, it’s managing passwords. The frustrations that occur when trying to keep track of multiple login credentials can lead users to post passwords near their computer, reuse passwords across multiple sites, or other worse, risky habits. Having to rely solely on memory to manage passwords can also lead to increased abandonment rates for your site.

Read More

If your site’s content loading time doesn’t meet user expectations, you better believe that your potential client’s next search (for your competitor) will. According to Akamai, a popular content delivery network service provider, 78% of online visitors who experience issues with website performance say they won’t go to the site again, and 44% would tell their friends about that poor experience.

Read More

In our last blog, we explained what ADA compliance is and how it can affect your potential customers. Now, we will highlight one of the most common elements of ADA compliance: alternative (alt) text.

Read More

Millions of people suffer from a range of vision issues and depend on screen reading software to navigate the Internet. Therefore, the goal should be to make your website content accessible for everyone. That way your users, regardless of physical or visual impairment, can use your site effectively.

Read More

We thought this was a great, short article with an important message. The article outlines the top three elements to consider when you're in the market for software solutions. It's extremely important to assess value of a project before you start one. Any company can throw a product at you, telling you how essential it is. But until you lay out the total value for your company, you'll never know if the time, effort and cost is worth its weight in revenue.

Read More