Insights

B2b selling cycles are complex, intense and long, client cross-selling can be equally complex and intense, but just as profitable to the bottom line. Effective cross-selling strategies are worth your time but require some strategy, some planning...and a few dos and don’ts to avoid alienating your prospect and risking the sale entirely.

Not only are existing customers more likely to buy after or during the time of sale, there’s also no additional costs. It’s strategic selling at its finest. Which makes effective cross-sell and upsell sales enablement strategies a great investment. 

For b2b teams and long-term sales cycles, sales enablement is even more important. Without a good plan, you risk losing the sale and potentially months of work. These five tips will help you strengthen your sales strategies and position your teams for success.

Cross-selling and upselling are some of the most useful ways to drive revenue, but to achieve success, sales teams need to personalize, enable buyers, and build loyalty with customers.

Joey Knecht, CEO of Proteus spoke with B2B Founder Podcast host, Brett Trainor about engaging with your buyers and maintaining relationships in this shifting b2b buying environment.

It’s no secret that digital sales rose phenomenally during the COVID-19 pandemic crisis. It's time to go on the offense, looking to digital sales as your default, rather than as your defense.

Joey Knecht, CEO of Proteus spoke with SaaS Backwards host, Ken Lempit from Austin Lawrence about how he manages his SaaS to success for Proteus. He measures a lot, but is unusually focused on the value of relationships.

Our CEO, Joey Knecht joins B2B Digital Marketer podcast host, Jim Rembach as they discuss building relationships & trust with your customers.

Our CEO, Joey Knecht joins Sales Paradise host, Chandler Barron as they discuss ways to navigate this unprecedented time of social distancing while trying to connect with new and current clients.